Every website serves multiple purposes. Many people think of them as a business card or informational and branding tool. Some people see them as a way to increase their productivity by answering questions on the site and removing some of the load from the business owners. Do you truly understand the impact your website has on your business? Does it convert traffic into leads and then, ultimately, into sales?
Watch the recording for this Birkman Learning Event to understand the principles of building a website that causes your sales numbers to grow.
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